About Us

Loveliness was first established in 2009, as one brand that focuses on women's footwear. Dedicated to female consumers a stylish, loveliness developed into one of the fashion line that gives attention to the design and trends that accommodate the needs of your daily steps.

Inspired by pattern, flower, embroidery, beads - all the lovely stuff, we define our self as simple & classy with a touch of edgy-ness. Yet simple but stunning flat shoes, which will fit on every woman's classy / casual / vintage / even formal suit.

Loveliness is a handmade shoes product, with our own skilled craft-men to assembly and make detail. We use variant type of selected material such as synthetic leather, fabric, & suede leather, with major attention on quality.